Keep track of your team's history with journalists and bloggers.
Your entire team can add detailed notes about interactions with journalists. That way, you always know the history of a relationship.
Create a powerful network with detailed profiles.
Choose one of the predefined categories, add free form tags and social media. By adding more information to profiles, you will be able to filter and target exactly the right journalists and bloggers for your projects.
Outsource the boring stuff, but stay in control of your valuable network. Always.
If you want to, you can invite your PR agency to manage your contacts. They will keep your records up to date for you.
No longer working with an agency? No problem.
Just as easily, revoke their access and reclaim ownership and control. Of course, you get the most recent, up to date information of your media contacts.