Want to build an insanely profitable PR agency? Declare war on “failure demands”
Lean is all the rage these days, thanks to ‘The Lean Startup’ by Eric Ries. If you run a PR agency and you have worked with a startup or a big manufacturer, chances are that you’ve heard the gospel of ‘lean’. In fact, you may well have already run into some of the approach’s more [...]
How to win a PR agency pitch: scientific insights about creativity
Winning new business is crucial to build a great PR agency, so we set out to help understand better how potential customers judge a PR agency pitch.
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