Author Archives: Raf Weverbergh
How Artificial Intelligence (AI) will revolutionize the PR industry
Interesting debate over at VentureBeat on the impact of artificial intelligence (AI) on PR. Author Aaron Cohen asked us for a contribution to the article, but it seems we just missed his deadline (PR tip: don’t do that).
Mustr v2: drag and drop press releases, analytics, personalised e-mails, Twitter feed integration
As you know, Mustr’s mission is to build a PR tool that allows PR professionals to get better results faster. A remark that we consistently get from PR professionals is that their team wastes a lot of time sending out press releases. Because PR pros routinely push their e-mail clients to the max of their functionality, [...]
New: we made it super easy to import all your influencer lists from Excel into Mustr
Another huge improvement in Mustr this week. We saw that a lot of users had a difficult time uploading influencer lists from Excel sheets into Mustr. So we decided to make the process as painless as possible. In the new import process, we wanted to make sure of the following things: you should be able [...]
Want to build an insanely profitable PR agency? Declare war on “failure demands”
Lean is all the rage these days, thanks to ‘The Lean Startup’ by Eric Ries. If you run a PR agency and you have worked with a startup or a big manufacturer, chances are that you’ve heard the gospel of ‘lean’. In fact, you may well have already run into some of the approach’s more [...]
6 scientifically proven ways to increase customer satisfaction at your PR agency
Loyal customers are the bedrock for a successful PR agency. They pay more and are cheaper to sell to than new customers. This means that companies with loyal customers earn more and therefore last longer. One study found that: “an average company loses 20% of its customers annually due to dissatisfaction. However, if the company [...]
How to win a PR agency pitch: scientific insights about creativity
Winning new business is crucial to build a great PR agency, so we set out to help understand better how potential customers judge a PR agency pitch.
Meet the improved Mustr notes for PR pros: know and share everything about journalists and bloggers in your network
Mustr has the ambition to be a Killer PR Tool for PR agencies and in house PR professionals. For us, that doesn’t mean spamming media contacts with press releases. It does mean that you need to know and leverage the network of journalists and bloggers around your brand or company. For that you need to [...]
What is the best tool to send press releases to journalists and bloggers? Mustr now offers responsive mailings with high resolution images
We developed Mustr because we wanted to create a beautifully designed, easy to use PR tool that cuts out a lot of tedious and time consuming chores that PR professionals still face (like copy-pasting e-mail addresses, resizing pictures, digging in Excel sheets for the right media contacts). All of which explains why we’re very excited [...]
Public Relations summits not to miss in 2014
We made a list of all the big events for PR professionals that will take place in 2014. If you want to see the latest PR trends, share and debate with your peers on various PR topics and enhance your network inside the industry, these PR summits and conferences are not to miss in 2014.
The 2014 ultimate list of Media Relations tools for the PR pro
Welcome to the ultimate list of 50+ PR tools for better Media Relations that will help you reach journalists and bloggers like a Pro and get your stories out there like never before. The tools are sorted by purpose and contain descriptions and pricing.
