11 new PR tools and apps discovered at Web Summit
The Mustr team attended the Web Summit in Dublin this year – the place to be for ambitious start-ups to present their work to the world. We talked to a lot of colleagues and discovered how tools are becoming ever more customizable, easier to use and… cheaper. Here is our selection of brand new start-up PR tools [...]
6 scientifically proven ways to increase customer satisfaction at your PR agency
Loyal customers are the bedrock for a successful PR agency. They pay more and are cheaper to sell to than new customers. This means that companies with loyal customers earn more and therefore last longer. One study found that: “an average company loses 20% of its customers annually due to dissatisfaction. However, if the company [...]
How to win a PR agency pitch: scientific insights about creativity
Winning new business is crucial to build a great PR agency, so we set out to help understand better how potential customers judge a PR agency pitch.
