Category Archives: Uncategorized
How Artificial Intelligence (AI) will revolutionize the PR industry
Interesting debate over at VentureBeat on the impact of artificial intelligence (AI) on PR. Author Aaron Cohen asked us for a contribution to the article, but it seems we just missed his deadline (PR tip: don’t do that).
11 new PR tools and apps discovered at Web Summit
The Mustr team attended the Web Summit in Dublin this year – the place to be for ambitious start-ups to present their work to the world. We talked to a lot of colleagues and discovered how tools are becoming ever more customizable, easier to use and… cheaper. Here is our selection of brand new start-up PR tools [...]
Mustr v2: drag and drop press releases, analytics, personalised e-mails, Twitter feed integration
As you know, Mustr’s mission is to build a PR tool that allows PR professionals to get better results faster. A remark that we consistently get from PR professionals is that their team wastes a lot of time sending out press releases. Because PR pros routinely push their e-mail clients to the max of their functionality, [...]
New: we made it super easy to import all your influencer lists from Excel into Mustr
Another huge improvement in Mustr this week. We saw that a lot of users had a difficult time uploading influencer lists from Excel sheets into Mustr. So we decided to make the process as painless as possible. In the new import process, we wanted to make sure of the following things: you should be able [...]
Want to build an insanely profitable PR agency? Declare war on “failure demands”
Lean is all the rage these days, thanks to ‘The Lean Startup’ by Eric Ries. If you run a PR agency and you have worked with a startup or a big manufacturer, chances are that you’ve heard the gospel of ‘lean’. In fact, you may well have already run into some of the approach’s more [...]
6 scientifically proven ways to increase customer satisfaction at your PR agency
Loyal customers are the bedrock for a successful PR agency. They pay more and are cheaper to sell to than new customers. This means that companies with loyal customers earn more and therefore last longer. One study found that: “an average company loses 20% of its customers annually due to dissatisfaction. However, if the company [...]
How to win a PR agency pitch: scientific insights about creativity
Winning new business is crucial to build a great PR agency, so we set out to help understand better how potential customers judge a PR agency pitch.
Meet the improved Mustr notes for PR pros: know and share everything about journalists and bloggers in your network
Mustr has the ambition to be a Killer PR Tool for PR agencies and in house PR professionals. For us, that doesn’t mean spamming media contacts with press releases. It does mean that you need to know and leverage the network of journalists and bloggers around your brand or company. For that you need to [...]
Blogger Outreach Complete Guide for PR Experts
Blogger Outreach campaigns have gained popularity lately. And while most resources out there are for newcomers, a PR expert needs a slightly different guide in order to handle them together with the day to day media relations. And here it is: all the useful information about blogger outreach campaigns a PR expert needs.
Show me the money – PR agency pricing structure fundamentals
In the PR world of words, someone has to take care of the numbers too. While the top 3 PR agencies in the world earn $500M each in total fee income per year, there is still a whole bunch of PR agencies out there that fight for the rest of the $11B yearly industry [...]
