11 new PR tools and apps discovered at Web Summit
The Mustr team attended the Web Summit in Dublin this year – the place to be for ambitious start-ups to present their work to the world. We talked to a lot of colleagues and discovered how tools are becoming ever more customizable, easier to use and… cheaper. Here is our selection of brand new start-up PR tools [...]
Meet the improved Mustr notes for PR pros: know and share everything about journalists and bloggers in your network
Mustr has the ambition to be a Killer PR Tool for PR agencies and in house PR professionals. For us, that doesn’t mean spamming media contacts with press releases. It does mean that you need to know and leverage the network of journalists and bloggers around your brand or company. For that you need to [...]
How to engage with journalists on Twitter – a complete guide for the PR pro
Twitter is definitely the place where journalists hang out to do their job. To be more specific, in 2013 there were nearly 60% of journalists on Twitter. And it is their preferred social media channel by far to be contacted by PR professionals, 85% of them considering being approached for PR purposes welcome on twitter.
