Author Archives: Adelina Peltea
Blogger Outreach Complete Guide for PR Experts
Blogger Outreach campaigns have gained popularity lately. And while most resources out there are for newcomers, a PR expert needs a slightly different guide in order to handle them together with the day to day media relations. And here it is: all the useful information about blogger outreach campaigns a PR expert needs.
Show me the money – PR agency pricing structure fundamentals
In the PR world of words, someone has to take care of the numbers too. While the top 3 PR agencies in the world earn $500M each in total fee income per year, there is still a whole bunch of PR agencies out there that fight for the rest of the $11B yearly industry [...]
[Easter edition] 5 Lessons We Should Learn From Cats and Apply in PR
This is a guest post by Andreea Paraschiv, a passionate tech marketer who worked with various multinational and local IT organizations, from start-ups to corporations like Intel, Microsoft, Kingston, VmWare, Maguay, CyberGhost and more. There’s no news that cats rule the Internet. And this is definitely the dream of every PR representative: to make its company (or client) to [...]
PR agency management – Part 1: Recruitment and team management for a competitive edge
There is a fierce fight over the clients’ budgets between the multitude of PR agencies. Your agency needs to have the competitive advantage to make it stand out when pitching to clients, while you also need to run the agency in a way that margins are at least satisfactory. We’re set on a mission to [...]
Everything a Public Relations expert should know about SEO in 10 minutes
For those of you who still wonder how can your creative PR work targeting people get along with the seduction of search engines algorithms, then look no further! Here is basically everything a PR pro should know about SEO (Search Engine Optimization) – no more, no less, and headache-free. PR and SEO – the beauty [...]
Lessons learned on PR Crisis Management
This is a guest post by Andreea Paraschiv, a passionate tech marketer who worked with various multinational and local IT organizations, from start-ups to corporations like Intel, Microsoft, Kingston, VmWare, Maguay, CyberGhost and more. The first time I faced a PR crisis I tried to reach for external support. I first called a [...]
How to engage with journalists on Twitter – a complete guide for the PR pro
Twitter is definitely the place where journalists hang out to do their job. To be more specific, in 2013 there were nearly 60% of journalists on Twitter. And it is their preferred social media channel by far to be contacted by PR professionals, 85% of them considering being approached for PR purposes welcome on twitter.
