Meet the improved Mustr notes for PR pros: know and share everything about journalists and bloggers in your network
Mustr has the ambition to be a Killer PR Tool for PR agencies and in house PR professionals. For us, that doesn’t mean spamming media contacts with press releases. It does mean that you need to know and leverage the network of journalists and bloggers around your brand or company. For that you need to [...]
What is the best tool to send press releases to journalists and bloggers? Mustr now offers responsive mailings with high resolution images
We developed Mustr because we wanted to create a beautifully designed, easy to use PR tool that cuts out a lot of tedious and time consuming chores that PR professionals still face (like copy-pasting e-mail addresses, resizing pictures, digging in Excel sheets for the right media contacts). All of which explains why we’re very excited [...]
How to engage with journalists on Twitter – a complete guide for the PR pro
Twitter is definitely the place where journalists hang out to do their job. To be more specific, in 2013 there were nearly 60% of journalists on Twitter. And it is their preferred social media channel by far to be contacted by PR professionals, 85% of them considering being approached for PR purposes welcome on twitter.
