What is the best tool to send press releases to journalists and bloggers? Mustr now offers responsive mailings with high resolution images

We developed Mustr because we wanted to create a beautifully designed, easy to use PR tool that cuts out a lot of tedious and time consuming chores that PR professionals still face (like copy-pasting e-mail addresses, resizing pictures, digging in Excel sheets for the right media contacts).

All of which explains why we’re very excited to announce the launch of our new, improved press release feature. As of today, you can send gorgeous looking, responsive press releases directly from Mustr.

Here are a few reasons why press releases look better when they are sent from Mustr:

  • The mailings are designed for optimal readability. No frills design! This makes sure that journalists can quickly scan your mail and get the information they need.
  • You can upload high resolution images to to be included in your e-mail. A large preview of the picture will be to the e-mail, with as much room as you need for extra information about copyright, pricing and subject.
  • We added a big “DOWNLOAD” button that makes it clear that journalists and bloggers can download your high res images.
  • You can also upload attachments (like press kits) as a file and enclose them in your e-mail.
  • Mustr e-mails are fully responsive. That means they can be read on any device: desktop, iPhone, Android phone, tablet, whatever.

As you can see in this picture, Mustr offers the easiest way to send dozens of high resolution pictures to journalists, all clearly labeled, tagged and enriched with information and easily readable on any mobile device:

2014_04_23 Screenshot iPhone 5

There is no quicker or more powerful way to send out press releases.

The easiest way to send press releases

As with all Mustr features, creating and sending a press release is a simple, 3 step process:

  1. Create a “Project”
  2. Select one or more groups of journalists and/or bloggers that you want to target
  3. Create the e-mail with pictures and attachments like you would in Gmail or any webmail client (don’t forget to press “send”)


The responsive mailing tool marks the end of the first phase of Mustr: all the functionalities are now in place, and we can now begin to make them better, faster and more productive for you. For that, we need your help.

Make Mustr better: be in touch!

How can you help us? By talking to us and telling us what you need or want from a PR tool! Our goal is to make Mustr hands down the easiest way to manage your relationships with journalists and bloggers. If we are not living up to that promise, let us know, and we will get better. If you have any questions, feel free to shoot us an e-mail, or visit our FAQ or our YouTube channel with tutorials!

Is this the first time you’ve heard of Mustr? Take a look at our product tour.

[Easter edition] 5 Lessons We Should Learn From Cats and Apply in PR


This is a guest post by Andreea Paraschiv, a passionate tech marketer who worked with various multinational and local IT organizations, from start-ups to corporations  like Intel, Microsoft, Kingston, VmWare, MaguayCyberGhost and more.

There’s no news that cats rule the Internet. And this is definitely the dream of every PR representative: to make its company (or client) to be extra-popular online. So maybe we’ve got a thing or two to learn from cats and how they managed to achieve global domination!

Here’s a shortlist with 5 lessons that online PRs should follow from… cats: Continue reading »

PR agency management – Part 1: Recruitment and team management for a competitive edge

There is a fierce fight over the clients’ budgets between the multitude of PR agencies. Your agency needs to have the competitive advantage to make it stand out when pitching to clients, while you also need to run the agency in a way that margins are at least satisfactory.

We’re set on a mission to empower you with the knowledge and tools to make you succeed. This series of articles is designed for PR agencies management and will showcase trends, advice and best practices. Continue reading »

Everything a Public Relations expert should know about SEO in 10 minutes

For those of you who still wonder how can your creative PR work targeting people get along with the seduction of search engines algorithms, then look no further! Here is basically everything a PR pro should know about SEO (Search Engine Optimization) – no more, no less, and headache-free.

PR and SEO – the beauty and the beast

Public Relations’ beauty relies on interacting with different stakeholders and your work goes all the way from strategic to creative and back. Incorporating any technical aspects that are due to seduce lines of code – for sure doesn’t appeal you! And that’s not what you were taught how to do.

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Lessons learned on PR Crisis Management


This is a guest post by Andreea Paraschiv, a passionate tech marketer who worked with various multinational and local IT organizations, from start-ups to corporations  like Intel, Microsoft, Kingston, VmWare, Maguay, CyberGhost and more.

Andreea Paraschiv


The first time I faced a PR crisis I tried to reach for external support. I first called a PR specialist, in order to try to find some tips from a real expert. She would have gladly advised me what I should do for “just” 300 euro/hour!

So my first advice would be to be careful who you reach to in this process. There are many experts (or even worse, the so called “experts”) that will try to rip you off big time. And the reasons are obvious: you are in desperate need of a solution and money might be the last thing you think about.

PR crisis management is something that needs quick reaction, but might take months (even years) to cure the company’s image. So try to be patient and don’t look for overnight solutions.

I have managed several PR crises in my career, every time applying successfully the same receipt.

Today, I’ll try share with you my knowledge… for free :)

Continue reading »

How to engage with journalists on Twitter – a complete guide for the PR pro

Twitter is definitely the place where journalists hang out to do their job. To be more specific, in 2013 there were nearly 60% of journalists on Twitter. And it is their preferred social media channel by far to be contacted by PR professionals, 85% of them considering being approached for PR purposes welcome on twitter.

twitter for media relations

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Public Relations summits not to miss in 2014

We made a list of all the big events for PR professionals that will take place in 2014. If you want to see the latest PR trends, share and debate with your peers on various PR topics and enhance your network inside the industry, these PR summits and conferences are not to miss in 2014.

Media relations summits Continue reading »

The 2014 ultimate list of Media Relations tools for the PR pro

Welcome to the ultimate list of 50+ PR tools for better Media Relations that will help you reach journalists and bloggers like a Pro and get your stories out there like never before.

The tools are sorted by purpose and contain descriptions and pricing. Continue reading »